DIVISIONAL / GROUP SPECIFIC SMS
HEALTHCARE GROUP TEXTING THAT REACHES THE RIGHT PEOPLE AND GETS READ IN MINUTES
Filter staff or patients by location, department, language, employment status, survey response and more. Send in minutes, then see exactly who got it, who clicked and who replied.
Choose Your Group → Filter to Who It's For → Sent in Minutes → Read on Their Phone → Two-Way Reply → Proof in AnalyticsPRO
Staff and patients, one platform
Filter by location, department, language and much more
Send to any group in minutes
Two-way replies, sorted automatically
130+ languages with AI Translator
See who got it, clicked and replied
Trusted by leading healthcare organizations.
THE MESSAGE WENT OUT. DID ANYONE ACTUALLY GET IT?
All-staff emails get skimmed by the people they don't apply to and missed by the frontline teams they do. Patients let unknown numbers ring out. Phone trees eat hours, and paper notices on the break-room board help no one who's on shift across town. Group-specific texting fixes both halves of the problem. The right people get the message, on the device they actually check, and you get proof that it landed.
98% of texts are opened, most within 3 minutes
9 in 10 patients prefer to hear from their provider by text
A 0.004% opt-out rate - patients want these texts
GROUP TEXT MESSAGING FOR HEALTHCARE, BUILT FOR PRECISION
Reach the Right Group Only
Filter by location, department, language, employment status, survey response and more, so nobody gets a message that isn't meant for them.
Every Language Covered
AI Translator turns your English message into 130+ languages, so filtering by language actually means something.
Read in Minutes, Not Days
Texts land on the phone staff and patients already carry. No inbox, no login, no app.
Replies That Sort Themselves
Automated flow replies read "yes," "ya," "Si" and "yep," route each answer, and send anything that needs a human to the priority triage inbox.
Staff and Patients, One Platform
HR, nursing, operations, patient access and marketing all send from the same secure console.
Proof It Worked
AnalyticsPRO shows who got it, who clicked and who replied, from one message up to every facility.
CASE STUDY
REFERRAL CAMPAIGN
REAL RESULTS
Automated Referral Outreach Reached 97% of Patients - And Reduced Staff Workload
Every week, this hospital department received referrals from physician practices - and reaching those patients by phone had become a losing battle. Most patients no longer answered calls, forcing staff to make multiple attempts and leave voicemail after voicemail, with no way to know whether the messages were ever heard.
The department deployed Dialog Health's two-way texting platform to engage referred patients by text and give them a number to call to schedule - while cutting manual work for staff.
549 referrals received in one year
531 patients reached - a 97% reach rate
Most patients called to schedule the same day
Hours of manual calls and voicemails eliminated
ANALYTICS AND REPORTING
ANALYTICSPRO, REAL-TIME, ACTIONABLE DATA
AnalyticsPro builds a real-time, interactive report the moment your group message goes out. At the message level you see who got it, who didn't and how it performed. At the console level you see trends. At the enterprise level every console rolls up, so you can compare facilities, divisions and regions side by side. Trackable short links and delivery receipts show exactly who clicked and who still needs a nudge.
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BUILT FOR THE TEAMS WHO HAVE TO REACH EVERYONE — JUST NOT ALL AT ONCE
Dialog Health's HIPAA-compliant group texting scales across the entire enterprise, serving:
Health systems & hospitals: Divisional messaging across facilities, regions and service lines, with enterprise-wide analytics
HR & workforce teams: Emergency alerts, open enrollment, surveys and credential reminders for staff who don't live in email
ASCs, physician groups & urgent care: Location- and provider-specific patient updates that keep schedules full
Contact centers & patient access: Outreach that replaces manual dialing, where your call list builds itself
Typical users: schedulers, pre-op and post-op nurses, care coordinators, patient access and contact center agents, front desk and billing staff.
FREQUENTLY ASKED QUESTIONS
What is divisional / group-specific SMS?
It's healthcare group texting that goes only to the people a message is meant for. Instead of blasting everyone, you pick an audience (staff, patients or caregivers) and filter it by location, department, language, employment status, survey response and more. The result is fewer irrelevant messages, more attention on the ones that matter, and a clear record of who got what.
Can we text staff and patients on the same platform?
Yes. HR, nursing, operations, patient access and marketing can all send from one HIPAA-compliant console. Role-based access keeps each team in its own lane, and enterprise analytics roll everything up for leadership.
Is group texting HIPAA-compliant?
Yes, when it's done correctly, and Dialog Health is built for it. The platform is HIPAA-compliant and SOC 2 Type II certified from hosting and storage through processing and transmission. Best practice is the "minimum necessary" rule: group texts share what people need to act, like a closure, a reminder or a secure link, and keep sensitive details behind a secure destination rather than in the message.
What about TCPA, consent and opt-in for staff versus patients?
For patients, healthcare-related texts such as reminders and care instructions generally require prior express consent, which is typically satisfied when a patient provides their mobile number. Marketing-style messages require prior express written consent. For staff, organizations typically collect opt-in at hire or through an opt-in group or a keyword like Text2Join. Every program should honor opt-outs sent by any reasonable method, as the FCC's April 11, 2025 rule requires, and Dialog Health's native subscription management tracks opt-ins and opt-outs at the person level. Your compliance team should confirm the consent approach for each use case.
How do we build groups and keep them current?
Groups can come from your existing systems. EHRs and scheduling systems cover patients, and HRIS platforms like UKG cover staff. Connections run through API, HL7 (SIU & ADT) or CSV via sFTP. You can also upload a file for a one-time ad-hoc broadcast, or let people opt themselves in with a keyword. Because data syncs automatically, a filter like "Location is Franklin" reflects who's actually there.
Which filters can we use?
For staff: employment status, location, remote vs. on-site, department, position type, language and survey response. For patients: location, service line, provider, appointment name or type, language and survey response. You can layer filters together, for example Spanish-speaking patients at one clinic with an appointment this week.
How fast can we send in an emergency?
Minutes. Ad-hoc broadcasts can be built and sent from your console or straight from a file, and Tier 1 carrier connectivity supports fast, reliable delivery at scale. CAIPA built and sent a broadcast to 22,000 patients in eight minutes.
Can we follow up only with people who didn't respond or who said no?
Yes, and it's one of the biggest time-savers. Filter by survey response to text only the people who replied NO, or who didn't reply at all. Staff stop chasing people who already answered.
How do we manage thousands of two-way replies?
Automated flow replies read what people actually type ("yes," "ya," "y," "Si," "yep") and route each answer. Anything that needs a human goes to the priority triage inbox with message context, and your team gets an email when something is waiting. Your call list builds itself.
How do we avoid over-messaging and message fatigue?
Precision is the fix. When messages go only to the people they apply to, everyone gets fewer, more relevant texts. Scheduling controls, approved templates and AnalyticsPRO's opt-out and engagement data help you keep frequency in check.
Can we control who sends what across divisions?
Yes. Role-based access and MFA decide who can see and send to which groups. Departments can be locked to approved templates so they move fast without going off message, and leaders get an enterprise inbox and outbox plus exportable history.
Do you support multilingual groups?
Yes. Filter by language, compose in English, and AI Translator delivers your message in 130+ languages with medical terminology-aware translation. CAIPA reached 90% of its patients across seven Chinese dialects.
How do we know a message was actually read?
AnalyticsPro gives you real-time delivery receipts and message history, live responses, and unique click tracking on short links, so you can see exactly who clicked and who didn't. At the enterprise level you can compare facilities, divisions and regions. Sending is part one. Knowing it worked is part two.
10DLC, short code or RCS: which do we need?
It depends on volume and use case, and we'll help you choose. Short codes are built for high-volume broadcasts. Registered 10DLC numbers support local-number, two-way texting. RCS adds rich, branded messages where supported, with no app required. Dialog Health supports all three.
How is this different from generic mass texting or mass notification tools?
Dialog Health is healthcare-only and two-way at its core. It isn't a one-size-fits-all marketing blaster or a one-way alert siren. You get HIPAA and TCPA compliance, EHR and HRIS integrations, automated reply routing, triage, AI translation and analytics that prove reach, all on one platform for staff and patients.
Can this replace our phone tree or all-staff email?
For many messages, yes, and it adds proof neither of those can give you. Teams use group texting for closures, alerts, reminders, surveys and announcements, then call only the people who need a human. Hackensack Meridian's staff called 31% of patients instead of 100%.
How long does implementation take?
It's fast. Dialog Health is cloud-based and browser-based, with no hardware and no app. White-glove kickoff and training, plus a best-practice template library, get your teams sending quickly, and the self-service console means no ticket for changes afterward.
What does it cost?
Pricing is tailored to your organization's size and use cases. The best next step is a quick, no-pressure demo where we map group-specific SMS to your staff and patient workflows. Contact us for a quote.
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