TWO-WAY TEXTING FOR OPEN ENROLLMENT COMMUNICATION
EMPLOYEE BENEFITS COMMUNICATION THAT ACTUALLY WORKS POWERED BY OPEN ENROLLMENT SMS REMINDERS
Dialog Health puts your enrollment reminders where employees actually look - their text messages - and lets them reply, tap through to your portal, and get answers fast.
Automated Enrollment Reminder → Employee Reply → Follow-Up Support → Completed Enrollment
More employees enrolled before the deadline
Fewer missed elections and last-minute scrambles
Fewer repeat questions hitting HR
Every employee reached, even off-email frontline staff
Set the whole reminder sequence once and let it run
See who's opened, clicked, and still needs a nudge
Trusted by leading healthcare organizations.
YOU BUILT A GREAT BENEFITS PACKAGE. NOW YOU HAVE TO GET EMPLOYEES TO ACT ON IT.
Open enrollment lives or dies on communication. But the all-staff email gets buried, the benefits guide goes unread, and much of your workforce never checks a work inbox at all. So employees rush, default to last year's plan, or miss the window entirely, and your team spends a narrow enrollment period chasing people and answering the same questions on repeat. Texting closes that gap: reminders get read in minutes, one tap opens your portal, and questions get answered right in the thread.
Only ~1 in 5 emails gets opened - your all-staff enrollment announcement is missing most of your workforce
73% of employees spend under an hour on their benefits decisions, and 41% spend under 30 minutes
80% of the global workforce is deskless - about 2.7 billion people who are rarely reached by email
HOW DIALOG HEALTH'S TWO-WAY TEXTING PLATFORM SOLVES OPEN ENROLLMENT
Reminder & Broadcast Texting
Announce that enrollment is open, count down to the deadline, and send timed nudges to your whole workforce in one send.
Digital Forms
Collect acknowledgments, waivers, or updated contact details by text, with submission tracking built in.
Two-Way Replies
Employees text back with questions and your HR team answers in the same thread. Confusion is the number-one reason people stall - resolve it in real time.
Scheduling & Cadence
Set your full enrollment sequence in advance with trigger tags and calendar-based sends, so reminders fire on the right dates automatically.
Trackable Links
Every message can carry a short link straight to your enrollment portal, benefits guide, FAQ, or a video - and you see exactly who clicked.
Analytics & Reporting
AnalyticsPRO shows who received, opened, clicked, and replied - so you know exactly which employees still need a follow-up.
OPEN ENROLLMENT TEXTS IN ACTION
TOO MANY HR HEADACHES? TEXT YOUR WAY TO A SMOOTHER OPEN ENROLLMENT.
Open enrollment doesn't need another all-staff email. It needs a message employees actually read, a link they actually tap, and an easy way to tell you when something's unclear. Dialog Health does all three from a dedicated HR console, so employee communication stays separate from everything else your organization sends.
Kickoff → Final Reminder → Feedback
CASE STUDY
OPEN ENROLLMENT
REAL RESULTS
Context: A large transit organization rolled out a new HR portal during benefits enrollment and needed employees to use it inside a narrow window. The catch: most of its workforce were long-haul truckers who were on the road and didn't use email.
Problem: Reaching thousands of deskless employees through email and paper simply wasn't going to work inside the enrollment window. The company needed a channel employees actually check - their phones.
Solution: Working with its insurance brokers, the company deployed Dialog Health two-way texting. Every employee received texts with a link to the new HR portal, plus automated reminders of when open enrollment was starting and ending - with room for updates as needed.
Nearly 4,000 employees reached through two-way texting
20,000+ texts sent in a single month covering benefit options, dates, and portal links
4,500+ clicks on the texted link to the new HR portal
Over 100% utilization of the texted link during the enrollment period
ANALYTICS AND REPORTING
ANALYTICSPRO, REAL-TIME, ACTIONABLE DATA
Watch your enrollment campaign in real time. See which reminders were delivered, which portal links were opened, and who replied - then send a targeted nudge to everyone who hasn't acted yet. When the window closes, you can report participation with hard numbers instead of guesswork.
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ONE PLATFORM FOR EVERY WORKFORCE, WHEREVER YOUR EMPLOYEES WORK
Dialog Health's two-way texting scales across your entire organization, wherever your people work:
HR and benefits teams - one platform to run the whole enrollment communication campaign
Deskless and frontline workforces - hospitals, transit agencies, manufacturers, retailers, logistics, and field teams
School districts and municipalities - reach staff across many locations and shifts
Multi-location and multi-shift employers - segment by department, site, or employment type
Multi-language workforces - reach employees in the language they speak
Typical users: HR and benefits leaders, internal communications teams, benefits administrators, and the brokers and partners who support them.
FREQUENTLY ASKED QUESTIONS
What are open enrollment SMS reminders, and how do they work?
They're text messages that announce your enrollment window, link employees to your portal, and remind them before the deadline. With Dialog Health, you schedule the sequence in advance, an opening announcement, mid-window nudges, and a last-day reminder, and employees can text back with questions. Because texts get read within minutes, far more employees see and act on them than on email alone.
Is Dialog Health an enrollment or benefits administration system?
No. Dialog Health is a two-way texting and mobile engagement platform. It doesn't house plan data or enroll anyone. It drives employees to your existing enrollment portal or HRIS with reminders, trackable links, and two-way replies. You keep the benefits system you already use; texting simply becomes the channel that gets employees there on time.
Can we legally text employees about open enrollment?
Generally, yes. Work-related, informational messages such as benefits reminders are treated very differently from marketing texts, and employees typically provide implied consent when they give you their mobile number for employment purposes. Dialog Health is built for compliant messaging. It handles opt-in and opt-out at the individual level, and every program should include clear opt-out language like "Reply STOP to opt out." (This isn't legal advice; confirm your approach with your own counsel.)
What if employees don't want texts, or want to stop?
Every employee can opt out at any time by replying STOP, and Dialog Health tracks opt-outs automatically so those employees stop receiving messages. Texting should complement your other channels, not override an employee's right to choose, so opt-in and opt-out management is built into the platform.
How do employees receive and reply to messages? Do they need an app?
No app required. Messages arrive in the native texting app employees already use, and they reply the same way. Dialog Health is cloud-based on your side too. Your team runs everything from a browser, with no hardware to buy and nothing for employees to download.
Will this reach our deskless and frontline employees?
That's exactly where texting shines. About 80% of the global workforce, roughly 2.7 billion people, is deskless, and most frontline employees don't have a corporate email address, so email-only campaigns miss them. A text reaches employees on the phone in their pocket, whether they're on a route, on a floor, or in the field.
Does it integrate with our HRIS or benefits portal?
Dialog Health is designed to enhance the systems you already use and can bring in your employee lists to keep contacts current. It links out to whatever portal or HRIS you use rather than replacing it. Integration specifics depend on your setup, so the best next step is a quick demo where we can map it to your environment.
How are employees uploaded, and can messages be personalized?
You provide your employee list, and Dialog Health uses dynamic tags to personalize each message with details like first name, department, location, or employment type. You can segment sends so part-time, full-time, or site-specific groups get the right message, and reach employees in the language they speak.
Who monitors and answers employee replies?
Your team does. Two-way replies land in one place where your HR or benefits staff can respond with pre-written answers or free-hand replies. Best practice is to have someone available to monitor replies during your texting windows, since resolving a question in the moment is often what turns a stalled election into a completed one.
How many texts should we send, and will we annoy employees?
Best practice for open enrollment is a handful of well-timed touches, an announcement, a mid-window reminder, and a deadline nudge, not constant messaging. You control the cadence and can schedule it in advance. Because messages are relevant and time-sensitive, employees tend to welcome them, and opt-out rates for this kind of communication are very low.
What can we measure?
AnalyticsPRO gives you real-time delivery receipts, link click tracking, reply data, and opt-out tracking, all exportable. You can see who received, opened, clicked, and replied, target follow-ups to employees who haven't acted, and report participation with real numbers after the window closes.
Can we use it beyond open enrollment?
Absolutely. The same platform supports onboarding, wellness and benefit programs, employee surveys and polls, emergency and mass alerts, and general HR communication. Many organizations start with open enrollment and expand to year-round employee engagement.
Is it secure and compliant?
Yes. Dialog Health is a HIPAA-compliant platform and adheres to TCPA, CTIA, and SOC II standards, with opt-in/opt-out handling built in. For open enrollment, best practice is to keep sensitive detail behind your authenticated portal. The text says action is needed and links out, rather than including private information in the message itself.
What does it cost, and how do we get started?
Pricing is tailored to your organization's size and use case. The best next step is a quick, no-pressure demo where we show the platform in action and map it to your open enrollment timeline. Most teams are up and running quickly, backed by a client success team that guides setup and go-live.
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