RECALL & GAPS-IN-CARE CAMPAIGNS
AUTOMATED PATIENT RECALL CAMPAIGN MESSAGING SOLUTION: BRING OVERDUE PATIENTS BACK, CLOSE GAPS IN CARE
Your recall list is full of revenue and better outcomes waiting to happen. Dialog Health's HIPAA-compliant texting platform automates personalized patient recall and gaps-in-care campaigns that get overdue patients scheduled - without adding a single phone call to your team's day.
Reactivate overdue and lapsed patients
Close gaps in care for HEDIS & Stars measures
Book more preventive screenings & annual visits
Cut manual recall phone calls dramatically
Send scheduling links patients actually tap
Real-time reporting and analytics
Trusted by leading healthcare organizations.
YOUR PATIENTS ARE OVERDUE - AND EVERY MISSED RECALL IS LOST CARE AND LOST REVENUE
Patients forget. Life gets busy. And when no one reaches out, they simply don't come back - leaving open care gaps, sliding quality scores, and holes in your schedule. The old fixes don't scale: staff can't dial through thousands of overdue patients, and calls, postcards, and portal messages go unanswered, tossed, or unread. Texting meets patients where they already are - a recall text gets read in minutes, one tap opens your scheduling link, and questions get answered right in the thread. Our clients' results prove it:
98% - SMS open rate
200%+ - higher response rate than phone calls
15% increase in mammograms performed in year one of a client's recall texting campaign
POWERING SMARTER PATIENT RECALL & GAPS-IN-CARE CAMPAIGNS WITH HIPAA COMPLIANT TWO-WAY TEXT MESSAGING
Right Person, Right Time
Smart targeting and trigger dates send the right recall message the moment a patient is due.
Close Care Gaps at Scale
Reach thousands of overdue patients in one campaign, turning HEDIS and Stars gaps into completed visits.
Scheduling Links Patients Tap
Every text carries a trackable scheduling link and phone number - patients book in one tap, no login.
Reduce No-Shows After They Book
Automated confirmations and reminders make sure booked recall appointments actually happen - protecting recovered revenue.
Set-and-Forget Automation
Build your recall workflow once. Messages, confirmations, and reminders fire on schedule - no list-pulling, no dialing.
Real-Time Analytics
AnalyticsPRO shows who was reached, clicked, and scheduled - so you can target follow-up and prove ROI.
CASE STUDY
MAMMOGRAM RECALL REAL RESULTS
$1,750,000 in Additional Revenue, Fully Automated
A leading health system needed to re-engage patients due for annual mammograms - without piling more calls onto stretched staff. Using Dialog Health, they launched an automated recall campaign that texted patients 364 days after their last visit, with a scheduling link and phone number built in. Once a patient booked, a reminder fired automatically three days before the appointment. Four hospitals, zero added workload - the entire campaign ran on autopilot.
90% message reach rate
50% of reached patients scheduled within 30 days
6,500+ additional appointments booked
~$1,750,000 in additional revenue
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BUILT FOR THE TEAMS RESPONSIBLE FOR KEEPING PATIENTS IN CARE
Dialog Health's HIPAA-compliant texting scales across the entire enterprise, serving:
Hospitals & health systems - enterprise-wide recall and preventive-screening outreach (the exact setting behind our $1.75M mammogram case study)
Specialty & physician practices - radiology, GI, primary care, women's health, and more
FQHCs - accessible, multi-language recall and gaps-in-care outreach
Population health & value-based care teams - closing HEDIS, CMS Stars, and quality-measure gaps at scale
Call/contact centers & marketing/patient-access teams - automated outreach that replaces manual dialing
Typical users: care coordinators, population health teams, appointment schedulers, marketing and patient-access leaders, and administrative staff.
FREQUENTLY ASKED QUESTIONS
What is a patient recall campaign, and how does Dialog Health power it?
A recall campaign is proactive outreach to patients who are due - or overdue - for care: annual mammograms, colonoscopies, wellness visits, lab work, or chronic-care follow-ups. Dialog Health isn't a standalone recall product; it's a HIPAA-compliant two-way texting platform that powers highly effective recall and gaps-in-care campaigns. You use its automated workflows, smart targeting, trackable scheduling links, and analytics to reach the right patients at the right time and get them booked.
How is texting better than calling for patient recall?
Not every outbound call gets answered, but text messages get read - fast. Industry benchmarks put SMS open rates near 98% (vs. roughly 20% for email), with the vast majority of texts read within minutes. A recall text puts a scheduling link and phone number right in the patient's hand, so they can book in a single tap. The result: more booked appointments, fewer staff hours on the phone, and a better patient experience.
How does texting help close gaps in care for HEDIS and Stars?
Open care gaps stay open because the outreach to close them is manual and doesn't scale. Dialog Health lets you reach thousands of overdue patients in one automated campaign - segmented by gap type - so more patients complete the screenings and visits that move HEDIS, CMS Stars, and value-based care measures. Every closed gap is captured revenue and a completed, coded visit instead of a missed opportunity.
Is recall texting HIPAA-compliant?
Yes - when it's done correctly, and Dialog Health is built for it. From hosting and storage through processing and transmission, the platform adheres to HIPAA, SSAE, TCPA, CTIA, and SOC II standards. Best practice is the "minimum necessary" rule: a recall text simply says a patient is due for a service and links to your scheduling portal - it doesn't need to include a diagnosis, procedure, or other clinical detail.
What about TCPA, consent, and opt-outs?
Communications for treatment and healthcare operations - like recall and appointment outreach - generally require prior express consent, typically satisfied when a patient provides their mobile number for that relationship. Every initial message includes clear opt-out language such as "Reply STOP to opt out," and Dialog Health tracks opt-ins and opt-outs at the patient level. This matters more than ever: under the FCC's updated rules, patients may revoke consent by any reasonable method and requests must be honored promptly, so patient-level opt-out tracking keeps your campaigns compliant.
Will it integrate with our EHR and scheduling systems?
Yes. The platform is integration-agnostic and designed to enhance the technology you already use, including Epic, Cerner, Greenway, ModMed, NextGen, Meditech, and Athenahealth. It accepts CSV, HL7, XML, and JSON over UI, sFTP, or Web API, keeping your recall lists and contact details securely in sync. Note: Dialog Health links patients to your scheduling portal - you keep the scheduling and EHR systems you already trust and simply add the fastest, most-read channel to reach patients.
Can we personalize and target messages by procedure?
Absolutely. Smart targeting, dynamic tags, and custom data fields let you tailor campaigns for specific cohorts - mammography vs. colonoscopy vs. annual wellness - and address patients by first name for far better response rates. Right person, right message, right time.
Can patients get messages in their preferred language?
Yes. Dialog Health's AI Translator supports 100+ languages with medical-terminology-aware translation. Staff compose in English and the system handles the rest - critical for equitable gaps-in-care outreach in diverse patient populations.
How much staff time does this actually save?
A well-built campaign runs on autopilot: recall messages, confirmations, and reminders fire automatically. Instead of dialing through a list, staff simply monitor replies and follow up where analytics point them - freeing your team to focus on patients in front of them, especially during short-staffed periods.
How fast can we launch, and is it hard to set up?
It's fast. Dialog Health is cloud-based - no hardware to buy, no app to download - and runs on the computers, laptops, and tablets you already have. The self-service console lets your team build automated recall workflows without coding, using best-practice healthcare templates, backed by a client success team that guides implementation and go-live.
How does two-way texting work, and how do staff handle replies?
It's true conversational texting. When a patient replies with a question, the conversation stays in one thread your staff can pick up and answer - with pre-written responses or free-hand replies - turning a hesitant patient into a booked appointment. (Best practice: make sure trained staff are available to respond during your texting windows.)
What results should we expect?
Results vary by organization, but Dialog Health clients have seen strong outcomes - including a health system that generated approximately $1,750,000 in additional revenue and booked 6,500+ appointments from a single automated mammogram recall campaign, with a 90% message reach rate and 50% of reached patients scheduling within 30 days.
What's the pricing, and how do we get started?
Pricing is tailored to your organization's size and use case. The best next step is a quick, no-pressure demo where we'll map the platform to your recall and gaps-in-care workflow. Schedule a 15-minute chat and see how many overdue patients you could bring back.
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