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CAIPA
Multi-Language Text Messaging Helped CAIPA Reach 90% of Patients Across 7 Chinese Dialects
The Coalition of Asian American Independent Practice Association (CAIPA) partnered with Dialog Health to launch a multi-language text campaign targeting Well Child Visit (WCV) reminders
22,000
Text Messages Sent
90%
Reach Rate
8
Minutes to Build and Send
THE CHALLENGE
Traditional outreach methods often fail to engage non-English-speaking patients, leading to missed appointments and gaps in preventive care. CAIPA needed a scalable solution to reach its diverse patient population — especially Chinese-dialect speaking families — with timely, accessible messaging.
Because Standard Written Chinese transcends spoken dialects, whether patients speak Cantonese, Mandarin, Hokkien, or any of the other five major Chinese dialects, they can all understand the written characters, especially for critical information like dates and instructions. This shared written language makes text messaging a uniquely powerful tool for inclusive, effective communication.
THE SOLUTION
Dialog Health’s platform enabled CAIPA to send Chinese-language WCV reminders with an option to receive English translations. Automated workflows responded instantly to language requests, ensuring patients received messages in their preferred language.
Text Workflow Example:
Chinese Message:
您好！這是亞美醫師協會CAIPA的溫馨短信提醒。我們謹代表您孩子的兒科醫生提醒您：您的孩子今年尚未進行年度健康評估檢查。這是非常重要的健康檢查，請您務必盡快致電您孩子的兒科醫生預約年檢。健康就是財富。如果您尚未確定您孩子的兒科醫生，請聯繫您孩子的醫療保險公司。亞美醫師協會 敬啓 To receive English translation please reply ENG or ENGLISH
English Message (upon request):
Hi, this is a friendly reminder from CAIPA on behalf of your child's pediatrician for the Annual Well Child Visit. Please call your child's pediatrician to schedule the Annual Well Child Visit appointment. This is very important for your child's health. In case you're not sure who your child’s pediatrician is, please contact your health insurance plan. Thank you!
THE RESULTS
Engage Every Patient, In Every Language
Dialog Health’s multi-language feature allows healthcare organizations to communicate inclusively, increasing engagement and comprehension. Campaigns can be built in minutes with instant translation, and automated workflows ensure patients receive messages in their preferred language, improving health literacy, building trust, and keeping patients in your system.
Extra Impact of Multi-Language Messaging
• Staff Efficiency: Automated workflows reduce manual follow-up, administrative burden, and language barriers.
• Patient Trust: Messaging in preferred languages builds trust and improves health literacy.
• Reduced Leakage: Annual recall texts help close gaps in preventive care.
• Time Saved: Instant translation and campaign setup streamline operations.
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