We just returned from the ASCA (Ambulatory Surgery Center Association) conference in Nashville. We are ecstatic to see the healthcare industry embracing Two-way Texting to improve patient engagement. When we first started Dialog Health many years ago there were many who said “My patients are older and they don’t text.” We have proven that to be a myth time and time again.
We have one client that has sent millions of text messages to millions of their patients…who has proven age is not a barrier to texting. Not only do they have hundreds of patients in their 90s who reply to their text messages but their data shows that patients who are 55+ reply to texts almost twice as much as patients under 55.
Texting is how we communicate today...no matter the age. Let's embrace it.
