Brandon Daniell, president and co-founder of Dialog Health, shares ways that ambulatory surgery centers (ASCs) can leverage text messaging to improve their online reputation and Net Promoter Score in a new Becker's ASC Review column.
In "5 great ways to use texting to improve your ASC's online reputation," Daniell highlights the results of a recent data analysis showing the effectiveness of ASCs using texting to conduct patient satisfaction surveys and then discuss how texting can be used to:
Provide links to online review websites
Ask for testimonials
Share satisfaction survey results
Respond to patient concerns
As Daniell notes, "Texting is the most effective way to quickly identify a happy or dissatisfied patient. It also delivers an improved ability for ASCs to act on this information quickly by sending a link for a favorable review or reaching out by phone to help make things right."
Access his column in Becker's ASC Review.