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MAMMOGRAPHY RECALL TEXTING CAMPAIGN GENERATES MORE THAN $500,000 IN ADDITIONAL REVENUE
Fortune 100 Hospital
Recall Texting Campaign Generates More Than $500,000 in Potential Additional Revenue for Mammography. One of the nation's leading hospital systems leveraged Dialog Health's automated and customizable texting solutions to create a highly effective mammogram reminder campaign. By utilizing these innovative tools, the hospital system not only improved patient engagement but also achieved remarkable outcomes in terms of revenue, appointment volume, and, most importantly, the number of patients who received this life-saving screening.
INCREASE IN MAMMOGRAMS PERFORMED
IN POTENTIAL ADDITIONAL REVENUE
ENHANCED WORKFORCE PRODUCTIVITY
A hospital faced a significant challenge related to high readmission rates for both medical and surgical discharges. To address this issue and lower the overall rate of readmissions, the hospital took proactive measures by establishing a dedicated task force. This task force was given the responsibility of developing and executing strategies that would help achieve this goal.
The hospital used two-way texting with Dialog Health to engage with mammogram-eligible patients and encourage them to book and then keep their screening appointments. The hospital worked with Dialog Health to implement an automated text message campaign that would go to every patient in the hospital's system who was eligible for a mammogram. The initial text message reminded patients about their annual screening and provided two ways patients could schedule their appointment:
HOSPITAL: Hi Mary, our records indicate that it’s time to schedule your annual mammogram screening. Please click https://mammogramlink or call 877-666-1132 to schedule your appointment. Thank you!
Patients who scheduled their mammogram received a reminder text the day before their appointment. This message also provided instructions on how to reschedule the screening, if necessary:
HOSPITAL: Reminder: your mammogram appointment is tomorrow, 10/10/22 at 9:00 AM. Please arrive 15 mins early for preregistration. If you need to reschedule, call 877-666-1132.
Dialog Health's two-way mobile messaging platform has transformed how this hospital communicates with eligible patients about scheduling their mammogram screening. The hospital is continuing to use text messaging as the primary outreach method to those patients who have opted into texting and is working to get outlying patients subscribed to texting.
• 15% Increase in Mammograms performed
• $500,000+ in potential additional revenue
• Enhanced workforce productivity