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53%
Reduced No-Show Rate
92%
Reduced Post-Op Calls
82%
Readmission Reduction
78%
Enrollment Response Rate
Tulsa Endoscopy Center - AMSURG
125 CTR - HOW TRACKABLE TEXT LINKS TRANSFORMED PATIENT PREP AT TULSA ENDOSCOPY
By using Dialog Health's platform and short links, Tulsa Endoscopy Center - AMSURG created a simple, scalable way to deliver vital instructions and track patient engagement while also improving internal efficiency and productivity.
94%
Message Reach Rate
125%
Non-Unique Clickthrough Rate
1,816
Total Clicks Generated in First 55 Days
THE CHALLENGE
TEC, a busy GI practice in Oklahoma, was using Dialog Health's text messaging platform to help ensure patients arrived prepared for procedures like colonoscopies. Messages included hyperlinks to prep instructions hosted by a third-party vendor. However, because tracking and engagement data were managed outside the Dialog Health platform, staff had to toggle between systems to monitor clicks and respond to patient behavior. This fragmented workflow introduced delays and made it harder to act quickly on engagement data, the risk that patients would arrive unprepared, potentially resulting in delayed or canceled procedures.
THE SOLUTION
Messages were scheduled within Dialog Health to go out three days before each appointment and included a concise, trackable Dialog Health short link—a key shift from the third- party links the center had previously relied on. With this change, tracking became fully integrated. Staff could now see exactly how many patients had clicked—and how often—through Dialog Health' s built-in AnalyticsPRO dashboard.
Equally valuable was the simplicity of the process. Once the system was set up, messages ran automatically. This saved staff time and led to a noticeable reduction in prep-related calls.
Lisa Fonkalsrud, BSN, RN, CGRN, Center Director at TEC.
"The ability to easily send texts and monitor link engagement through the Dialog Health platform has made a real difference for us. We can see that patients are accessing the instructions they need to follow, which helps keep procedures on schedule."
THE RESULTS
94% MESSAGE REACH RATE
125% NON-UNIQUE CLICKTHROUGH RATE
1,816 TOTAL CLICKS GENERATED
Tulsa Endoscopy Center (TEC) was using Dialog Health's self-service text messaging platform to send automated messages to patients. However, the team lacked a streamlined way to measure engagement with the prep instruction hyperlinks included in those texts. Their goal was simple: deliver clear, actionable messages and confirm whether patients were interacting with their prep instructions in the days leading up to a procedure, ideally using a single, integrated platform. That became possible with the addition of trackable short links and real-time engagement data through Dialog Health' s AnalyticsPRO dashboard.
TEC's experience illustrates how the thoughtful use of texting, trackable short links,
and analytics can help solve a long-standing challenge in surgical care: patient compliance with preparation
instructions. By using Dialog Health's platform, the center created a simple, scalable way to deliver vital instructions and track patient engagement while also improving internal efficiency and productivity.
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